Priming People Performance

Lean Mass Ventures builds lean people and culture capability on a fractional basis.
We believe HR is often over engineered for the value it delivers; designed and built in isolation from core business priorities by well-meaning people who don’t really understand what the business does or where cost should sit.
Lean Mass gets back to basics – identifying the skills, knowledge and systems an organisation needs without getting in the way. We take a rigorous approach to mindless processes, policies and roles that don’t add value.
There are many brilliant HR professionals working in mediocre operating models they’d love to rip up. There are other HR types who love a complex operating model that keeps them at the centre of power, holding the organisation to ransom with governance and policy.
Lean Mass Ventures helps eliminate complexity, delivering a streamlined, value-add people and culture experience.
The Boutique Advantage
Our work covers the full spectrum of organisational capability and culture activity, whether designing organisational structures and operating models from scratch to adjusting existing structures to for growth or down-sizing. We design hiring and selection processes to accelerate culture change, conduct grievance hearings and workplace investigations.
We look at the regulatory and legal landscape of the company entity to ensure we are making practical changes in the context of the operating market. Having streamlined company entities, closing those in complex, high-cost environments, we understand the balance sheet impact of being too focused on short term upside that creates longer term legacy issues.
Corporate memory matters, but legacy thinking creates problems that can adversely impact operating outcomes. Lean Mass Ventures understands the distinction between these and ensures problems are solved.
Our role depends on the context, whether external advisory to the C-Suite or Board, to supporting existing HR capability during transformation phases. We also provide fractional, ‘doing-the-role’ support as well as hiring short term or full-time professionals to execute on the plan.

Capabilities
Strategic HR Solutions
M&A Integration
Workplace Reviews & Investigations
Talent Strategy
Compensation Benchmarking
EU / UK / Asia Market Entry
Executive Coaching
Clients
- Private equity firms
- Portfolio companies
- Private companies
- Family offices
- Philanthropic foundations
- Group entities
- Start-ups

Joanna Rouse
Founder and Managing Director Joanna Rouse has 30 years’ experience in global business delivery, most recently as Group Chief People and Culture Officer for a European life insurance company headquartered in London.
Joanna has worked across diverse sectors, from commodities and industrials to financial services and broadcast media in various roles within HR, digital product development, corporate affairs and industrial relations.
Having lived and worked in Europe, Asia, Africa and her native Australia, Joanna understands cross-cultural nuances, and the importance of assessing small details while focusing on the big picture. She’s worked for privately-owned, publicly-listed and portfolio companies in regulated and unregulated contexts, developing the understanding and situational judgment to navigate multi-stakeholder environments featuring investors, regulators, and boards.
Based in Hong Kong, she works across all geographies, partnering with a broad network of specialists and independent practitioners to help clients simplify and streamline their organisations.
Professional and personable, Joanna is a trusted advisor who enjoys making clients’ lives easier.
